I already have a logo for my brand
How do you make customer experience of your brand better?
Gyana Geetha
Last Update 9 months ago
The design of a brand's logo is a critical component of the overall customer experience. A great logo can help customers quickly identify your brand and evoke positive emotions. It should reflect your brand's personality and values, helping to build trust and loyalty with your customers.
Envisioned by the founder-directors of this pharma company, the logo of BelieveinU Pharmaceuticals reflects the positive impact that they wish to bring to their customers health and wellness. GGS Creations Design Studio helped them in producing the print ready files for their brand assets such as stationery and signboards.
Technical Aspects of a logo
First things first, let's chat about the technical aspects of a logo. A well-designed logo should be simple, memorable, and versatile.
- It should be easily recognizable and work across different mediums, from business cards to billboards.
- Think about how your logo looks in black and white, as well as in color, and make sure it scales well to different sizes without losing its impact.
- You would need to think about where all you use your brand identity, both in the digital realm and in print formats so that you can tailor your logo accordingly.
- You can then create a brand bible to specify how and where your logo can be used.
Sometimes, entrepreneurs approach me for just getting the technical aspects right. Their logo has already been envisioned and a near final design created using DIY tools that are now available freely online. GGS Creations comes in to lend a hand and ensure that your logo is re-produced properly in its print and digital avatars.
She already had the colours and symbol for her brand identity ready. The founder of Jubilant Images roped in GGS Creations Design Studio for the professional expertise and technical knowhow for production of her company's brand assets. We helped her in selecting the elegant fonts, the arrangement of all the elements that form a part of her logo and adding the subtle grey boundary around the purple circle (that draws attention yet softens the impact of a defined shape.
A corporate logo that uses a unique font to make itself memorable. The founders of Mephcon Intergration Technology were all set with their new logo design, complete with colour palette and font options. All they needed was the professional expertise to make sure that it appeared perfect in their information brochures and stationery. So we showed various alignment possibilities and colour combinations to finally create the brand identity that showcases what the company stands for.
If you already have a logo but feel like it could use a little sprucing up, here are a few tips to make it even better.
1. Simplify: Take a look at your current logo and see if there are any elements that can be simplified or removed to make it cleaner and more impactful. Remember, less is often more when it comes to logo design.
2. Update the color palette: Colours play a crucial role in evoking emotions and conveying your brand's message. Consider updating your color palette to better reflect your brand's personality and resonate with your target audience.
3. Typography matters: The font used in your logo can have a significant impact on how it is perceived. Make sure the typography is legible, on-brand, and complements the overall design of your logo.
4. Test it out: Before finalizing any changes to your logo, gather feedback from customers, employees, and other stakeholders. Conduct surveys or focus groups to see how your updated logo is received and make adjustments based on the feedback received.
So go ahead, give your logo a little makeover and watch as it elevates your brand to new heights!
If you're feeling inspired to give your existing logo a refresh, remember to simplify, update your colour palette, pay attention to typography, and test out any changes before finalizing them. With a little bit of effort and attention to detail, you can create a logo that not only looks great but also enhances the overall customer experience and leaves a lasting impression on your customers. So go ahead, get creative, and watch as your logo becomes a powerful symbol of your brand's identity and values.
