Brand Makeover - How to go about it
Rebranding your business / Logo redesign
Gyana Geetha
Last Update 9 months ago
Consider the emotions evoked by your logo and evaluate its ability to effectively convey your brand's values and identity. Does it still contribute to brand recognition, establish credibility, and differentiate your company from competitors?
The Know & Grow Learning Centre was more than a decade old when the founder wished to give it a brand makeover with a professional touch. A simple contemporary style illustration was decided upon to represent the core values of the brand.
A logo serves as the initial point of contact for customers and has the power to create a lasting impact. It is crucial to ensure that it accurately represents your brand and resonates with your target audience. It also follows that as your company grows or changes, the brand associated with it should also mirror its values accurately.
The founder of the Pouchkines brand had visualised it many decades ago, pouring in his passion and meticulously done research and artwork to create his own font style for his brand's logo. When launching the patisserie brand, he wished to enhance its royal essence by adding a golden touch to the rich purple lettering. GGS Creations Design Studio was entrusted this task of carefully encasing the logo in a golden outline that was elegant without overshadowing the original type as well as figure out all the technicalities to ensure that the brand looks great in print (product packaging, stickers, business cards, price tags) and on digital media.
Remember, your logo is a visual representation of your brand, so you need to ensure that it leaves a positive and memorable impression on your customers.
So go ahead, give your logo a little makeover and watch as it elevates your brand to new heights!
With a little bit of effort and attention to detail, you can create a logo that not only looks great but also enhances the overall customer experience and leaves a lasting impression on your customers. Get creative and watch as your logo becomes a powerful symbol of your brand's identity and values.
